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Using a premade theme is a shortcut to designing a great ecommerce website at a lower cost. We also don't limit you when it comes to the front or interior design. You can give your website a fully custom on-brand look without skimming on SEO, usability or security. At the same time, you can customize your back-end to match your operations by pairing the in-built core commerce with external integrations.
Alternatively, you could use thumbnail images for each of your main categories. It’s little things like this that encourage customers further along your sales funnel. As with most things centered online, the dominant ecommerce website design trends follow those of the technological sphere. Study your customer lifecycle, analyze their browsing habits if you are redesigning or conduct usability tests with a focus group. Learn as much as you can about their browsing habits, then incorporate those findings into your design. Your ecommerce design has to appeal to your target audience, not just be aesthetically pleasing to you.
of the Best E-Commerce Homepage Examples We’ve Seen
Notice how Instead of displaying one image for the ‘new products’ category, this website lists the individual products within that category. While the product categories are displayed in the left-hand menu, there are very few visual cues about where to click. By recommending your most popular products on your homepage, you stand the greatest chance of intriguing such customers – especially if you have high-quality product photography. You don’t need a degree in design to build a high-converting eCommerce homepage.
Include prominent return/refund policies and guarantee of customer satisfaction. Be certain that your copy lacks grammar errors or typos and responds to your audience’s customer persona. Collaborate with well-known, credible organizations, showcase your trust badges, and include links to articles from news organizations about your brand. The user seeks easy product discovery, a reason to click, and motivation to buy – this home page covers all of this and more. At first glance, Basecamp home pages can feel cluttered and challenging for a visual experience. The simple short form makes the booking and filtering fast and intuitive, plus the dominant image makes me want to book a unique experience.
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With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. And been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. For e-commerce advice and support, connect with James on LinkedIn and Twitter. Here is an example of how different page elements varies for John Lewis. Other examples are included in our Ecommerce Biblewith more detailed requirements on each component.
Now that you know how ecommerce web design differs for B2B websites, let’s circle back to B2C commerce and review a couple of examples. UX plays a pivotal role in ensuring that your website is not only functional, but intuitive, reliable, user-friendly and easy to navigate. These factors increase the pleasurability of interacting with the site and make browsing a more pleasant experience. I'm ready to start building or already have my own ecommerce store. Bison Coolers’ website is just as powerful as its products.
Differentiate between new and returning visitors
Sparkletts homepage is designed to take visitors by the hand and make it easy for them to become customers. It’s important to note that brands do not need to implement every best practice listed here to achieve effective results. The best way to figure out what works for a retailer is to test out different eCommerce homepage strategies to see what has the greater impact on customer conversions. Testing can be done through A/B testing, asking for customer feedback, or using analytics software to track customer engagement. Predictive search functionality that brings customers to the most commonly suggested products or services. On the other hand, you may not be a good fit for a minimalist approach if you’re selling a large or diverse inventory of products.
For that same reason, make the “About Us” page easy to seefrom the homepage. People are more likely to transact with someone they feel they know. Hiding the “About Us” link below the fold is ill advised for this very reason. Do the hard work yourself of understanding your complex offerings, organizing and naming them in your customer’s vocabulary.
The speed and convenience with which a customer can view the site is essential to the buying process. Think higher conversions, repeat purchases, rave reviews and word-of-mouth recommendations. These are significant and can make the difference between the growth and decline of a company.
Most consumers use their mobile devices to view and buy products from your site. The best shopping website design always starts with simplicity. New users, on the other hand, should be directed to landing pages that introduce your brand or offer discounts like coastal.com did below. Returning customers may not like to see the same display every time. 79% of all customers just scan a website and don’t read every little detail line-by-line. Give your visitors incentives to share your site and products via social channels.
An online marketplace will make it easier to buy or sell goods and services between merchants and customers. Examples of ebusiness websites include Etsy, Fiverr, and Upwork. Mahabis is a great example of how you can use a slideshow of images to introduce your range of products. All in all, the design is clean which makes it easy to follow. The clean look is further enhanced by ample use of white space.
Most B2C consumers are in a constant state of product exploration and in-the-background evaluation. When they discover a good offer, they are almost ready to snatch it. In that sense, B2C ecommerce websites need to facilitate discovery and feed into that sense of urgency. To design a high-performing website, you need to understand your target audience and the best way to reach it. Both Business-to-Business and Business-to-Consumer ecommerce websites have the same agenda — make a sale.
A great example of a blatantly clear value proposition is Indochino. It instantly attracts the Indochino customer and draws him one step closer to a conversion. Call to actions work because of their simplicity which makes shopping easy. If customers can navigate your homepage with speed and ease they are more likely to make a purchase. They expect to gain insight into your products and find key information about your store.
It is no longer the overly technical, strenuous process that prevented many large and small companies from participating in the online marketplace. Avoid sales pitches and CTAs, but use good team and product visuals to back up your story. Enable ‘guest checkout’ for first-time shoppers and prompt them to register an account with you after completing their purchase. A product page like Nikon’s is streamlined and easy to use, giving visitors a broad overview of their products while allowing for specificity and comparisons. A clear set of product categories, either in the header or sidebar section. Every BigCommerce theme is responsive, mobile- and SEO-friendly, and optimized for usability.
Make Your Search Bar Stand Out
I’d call the ecommerce website design of Skullcandy anything but simple. It uses just the right amount of text and visuals to enhance the experience for visitors. There are so many beautifully designed websites on the internet these days, so your website has to be something truly special to stand out.
Mixing both individual best-selling products with interesting categories on your homepage transforms it into a browser’s Paradise. By making it easy for visitors to explore your products, you’ll make it easier for them to make a purchase decision too. Often, simply knowing where to start with homepage design for ecommerce sites is the biggest stumbling block for most merchants. Staring at a barebones homepage wireframe can induce anxiety in just about anyone.
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