Table of Content
Providing a clear, easy-to-use, and well-designed homepage will attract users and inspire them to engage with a website on many different levels. With hundreds of thousands of new websites popping up every day, there is competition for any kind of business online. That’s why it’s imperative for retailers to optimize branding on their homepage and show users why it stands out among its competitors. Therefore, positioning is another pivotal piece of eCommerce homepage best practices. Credibility and trust are two must-haves when it comes to eCommerce homepage best practices.
An eCommerce website is a place where online shoppers conduct money transactions over the internet. Before you decide what to put on the homepage of the website, you need to choose the platform. The leaders of the eCommerce sphere include such platforms as Magento, Shopify, WooCommerce, and Shopware. Onedesign trendwe’ve seen lately is to hide the navigation bar. Although this can give your homepage a minimalist feel, Baymard found that hiding the navigation bar harms the user experience and content discoverability.
Think CRO when designing a website.
People are simply more likely to stay longer on sites that have a striking homepage. As you scroll down the page, you'll come upon a video showing two average consumers unboxing their furniture. The homepage is extremely important for eCommerce businesses.
If you have one product or a small number of offerings, then simplicity is your best bet. Help visitors find what they’re looking for with the least amount of friction. Consider adding a search bar and giving your audience a minimalistic approach. It’s what you put in the navigation that is going to make a difference. Numerous brands will want to put many things in the navigation thinking more options are better.
best ecommerce website design examples (and why they work)
This eCommerce home page is a great example of a clean, modern, and sophisticated design. The products are arranged in a way that makes it easier for visitors to scroll through and select their items. The page relies on visual representation rather than being covered in the text.
Visitors are looking for an easy-to-use site with clear navigation and an attractive layout. What separates amateurs from professionals and helps visitors move past the first impression is what goes beyond the design. Site and content structure, plugins, text and image elements, or SEO variables are some very important components that need to be taken into account. Feature category level content rather than specific products on the homepage. Homepages are navigational entry points there to help users browse through to their intended product and/or content. At this point, individual products will only be relevant for a very small number of visitors.
Advantages of Using BigCommerce for Designing a Site
And have an autocomplete feature to save users time and help. That means almost half of your new visitors will never explore beyond the first page they see. I also like how they include these arrows that allow shoppers to see even more featured products without having to do any manual searching.
If you are looking for an example of modern and vintage eCommerce home page design look no further. That is exactly the design philosophy that Dainty Jewell’s followed for the design of their eCommerce home page. Sleek, modern, and easy to navigate are the 3 words we would use to describe this eCommerce home page.
The Best of the Best Mobile Product Pages we spotted in 2021
GDPR and CCPA have already had an impact on ecommerce websites, with overall ecommerce revenue decreasing by 8.3% the year after GDPR implementation. A well-executed ecommerce email marketing campaign can drive repeat traffic to your website and maximize conversions. Before you market, however, you need to build your email list. Organizations should not forget the mobile experience when crafting an on-site search engine. An ecommerce site's search capabilities must be compatible with mobile scrolling and able to handle a smaller screen. Inform customers about all the possible costs pre-checkout.
The speed and convenience with which a customer can view the site is essential to the buying process. Think higher conversions, repeat purchases, rave reviews and word-of-mouth recommendations. These are significant and can make the difference between the growth and decline of a company.
Considering this, online businesses should pay more attention to eCommerce website homepage design. Creating an optimized homepage requires developers to implement strategic designs that will draw potential customers in and offer an unparalleled user experience. This guide will outline optimal homepage practices for usability, branding, SEO, credibility, and design, all essential factors in building a well-rounded eCommerce site. As an example, we used to have the standard rollover banners front and center on the homepage. We decided to run an A/B test where swapped them out for 2 static images side by side with links to our 2 main product categories. By the end of our testing period, we had achieved a 12% uptick in revenue per session for homepage visitors.
Some of you may say that their site is pretty bare-bones, we think that it’s an interesting concept that’s worth exploring. Instead of using a grid to present the products, the website opts for a draggable slider to imitate the look of a butcher’s shop. The welcome message gives pointers to visitors on how to navigate the store as well. Grid design is one of the latest trends in eCommerce homepage design. Northernism is a great example of why most online stores are looking to implement this type of website design. Overall a great example of an eCommerce homepage flat design.
Notice how Instead of displaying one image for the ‘new products’ category, this website lists the individual products within that category. While the product categories are displayed in the left-hand menu, there are very few visual cues about where to click. By recommending your most popular products on your homepage, you stand the greatest chance of intriguing such customers – especially if you have high-quality product photography. You don’t need a degree in design to build a high-converting eCommerce homepage.
That's why it's so important to use product images that are high-quality and attractive. Most marketing experts recommend using a mix of product images with a white background along with images of your products in use. Using a white background for your product images puts the focus squarely on your product and makes it easier for shoppers to see the details of your product. Product-in-use images are important because you want shoppers to be able to see themselves using your product. To display the products on their category page, the Milani online shop uses images.
For example, 67% of shoppers will check your returns policy before making a purchase. And it makes sense to feature the very best of what you have on offer. You may instead wish to display your security seals in your site’s footer. Or attach a link that takes the customer to your security provider. Either way, it’s easy to find where the bargains are on your homepage.
They include everything they need while avoiding unnecessary, extraneous details and making it look like a work of art. If you’re going for a homepage that’s to the point but gets shoppers excited, this is the perfect example to base your formula on. Notice how Henry J Socks succinctly shows off its top products, displays its value proposition, personalizes its homepage, and makes navigation a breeze.
No comments:
Post a Comment